Join our Circle the Swale event

Sponsorship Invitation

Each August, the Great Cycling Challenge Canada (GCCC) unites riders across the country to raise funds for the SickKids Foundation in support of childhood cancer research. Since 2016, the challenge has raised more than $54 million, with 2025 seeing another $6.5 million in fundraising. Here in Saskatoon, our local riders are making a growing impact, as we are seeing more riders and more donations each year.

On August 29th, our team will host our fourth group ride event in support of GCCC. This is an opportunity for the GCCC community to come together, encourage and support one another. Many GCCC participants ride solo or only in small groups, so it is exciting to be part of something larger. Another goal of the Circle the Swale ride is to provide a public event for the broader cycling community. Because of our semi-closed course and support team, we are able to offer riders of all skill levels the chance to ride together in a community-focused, non-race environment.

For the Circle the Swale 2026 ride, we are seeking businesses that wish to partner with us in putting on a memorable community event. There are several ways for businesses to partner with us, and our commitment is to promote these businesses in fair and appropriate ways for their support of Circle the Swale and Great Cycling Challenge. Sponsorship opportunities include, but are not limited to:

• Application costs for road closure. The cost is nominal, and the City of Saskatoon has been extremely helpful in past years

• Liability insurance

• Safety gear

• Canopy-style tent for the marshalling area

• Refreshments for distribution at marshalling area

• Promotional banners

• Promotional rider bags

• Cycling-appropriate food items for rider bags

• Discount cards and coupons for rider bags

• Clothes items or other promotional items for rider bags

• Giveaways and prizes for participants

• Supplies for celebration BBQ, including food items and loan of necessary equipment

• Direct donations to Great Cycling Challenge Canada

With the above support items, there are significant promotional opportunities, with corporate logos on relevant items, as well as public recognition for businesses that partner with us. We are eager to discuss partnership opportunities.